Nike has implemented a second significant wave of redundancies this year, cutting 1,400 positions as the sportswear giant strives to streamline its operations. This latest round follows a reduction of nearly 800 jobs in January.
Details of the Layoffs
The majority of the job losses will affect Nike's technology division, according to a company memo released on Thursday. Chief Operating Officer Venkatesh Alagirisamy stated in the memo, “These changes are meant to make the company less complex and more responsive.” The cuts are part of Nike’s “Win Now” action plan, designed to reverse a prolonged decline in sales.
In its 2025 fiscal year, which concluded in May, Nike reported revenue of $46.3 billion—a drop of approximately 10% compared to the 2024 fiscal year. Alagirisamy commented, “Across the company, we have been taking deliberate steps to strengthen our foundation, sharpen how we compete, and build a model designed to deliver long-term profitable growth.”
Previous Job Cuts
Earlier in January, Nike announced plans to lay off nearly 800 employees at its distribution centres in Tennessee and Mississippi. At that time, the company stated, “We are sharpening our supply chain footprint, accelerating the use of advanced technology and automation, and investing in the skills our teams need for the future.”
Global Impact
The new round of layoffs will affect workers worldwide, including those in North America, Europe, and Asia, as reported by The New York Times. Alagirisamy expressed gratitude to affected employees: “To teammates whose roles are impacted, thank you. Your contributions have helped build this company, and we are grateful for the work, commitment, and care you have brought to Nike.”
The redundancies are expected to be carried out over the coming weeks. Alagirisamy noted that affected workers “will hear directly from their leaders and HR partners starting today, and we will work to make sure they have clear information and support through this transition.”
The Independent has contacted Nike for further comment.
