University graduates are increasingly turning away from entry-level jobs to work as private nannies for the super-rich, earning salaries upwards of £150,000 a year. Recruiters report they cannot fill these roles fast enough, with gen Z drawn to the better pay and job satisfaction offered by 'private service' positions.
Perks include free meals, transport and accommodation, luxury holidays, and a pension. Nannies often work as part of a childcare team providing round-the-clock coverage across multiple residences.
The trend is fuelled by a weariness with thankless, AI-threatened entry-level jobs. With more than 3,000 billionaires globally, demand extends beyond nannies to executive assistants, chefs, chauffeurs, and security staff.
However, the roles come with drawbacks. Privacy is paramount, and staff must almost certainly sign non-disclosure agreements. Hours can be erratic, as billionaires frequently change their plans.
One recent job listing sought a private tutor to guide a child 'on his first steps toward becoming an English gentleman', with responsibilities including preparing for top schools, imparting appreciation for classical music and art, and instructing in cricket, tennis, and rugby. The starting salary: £180,000.
