Football fans have lost an average of three hours of sleep per match over the past five weeks, as they stay up to catch the action live. A poll of 2,000 supporters found the late kick-off times have taken their toll on workers, with 39% admitting they have turned up to their jobs exhausted after staying up late to watch matches.
Productivity and Caffeine Use Soar
The effects of this lack of sleep are being felt as two in 10 (20%) believe their productivity at work has suffered following late-night fixtures. Four in 10 rely on caffeine to get through the day, and another third have even resorted to taking an afternoon nap.
Fans Prioritize Live Moments Over Sleep
Despite the tiredness, fans remain committed to following the competition wherever they are – and 28% said they would rather lose sleep than miss a major World Cup moment live. The research, commissioned by Samsung to celebrate its Foldables range and the Galaxy Z Fold7 with its expansive 8-inch display, found kick-offs in the small hours have reshaped Britain’s viewing habits.
Commute Becomes Matchday Routine
When watching live isn’t possible, 49% use their commute to watch the highlights, relive key moments and stay connected to the tournament on the move. Highlights have emerged as the biggest part of the new commuter matchday routine, with 47% of supporters using journeys to watch goals and key moments, followed by 15% catching up on post-match analysis and 8% watching fan reactions. Supporters are also increasingly planning their mornings around the tournament, with 24% admitting they have left earlier than usual or chosen a longer route in order to finish watching football content before arriving at work.
Upcoming Semi-Final Matches
Spain and France will battle it out tonight (July 14) for a place in the final. Then tomorrow, England take on Argentina in Atlanta, Georgia, hoping for revenge after their 2-1 defeat in 1986 — when Diego Maradona’s infamous “Hand of God” helped decide the match.
