France is drinking more beer than wine for the first time, as rising living costs and changing habits among younger generations reshape consumption patterns, according to new data.
The International Organisation of Vine and Wine (OIV) reported that the French consumed 22 million hectolitres of wine in 2025, just below the 22.1 million hectolitres of beer recorded by Brewers of France. Wine consumption hit a 70-year low, falling 3.2 per cent from 2024, continuing a long-term decline spanning decades.
While France remained Europe's largest wine consumer, its figures were 7.2 per cent below the five-year average. Experts attributed the trend to economic pressures in mature wine markets and generational shifts in behaviour. Overall wine consumption was at its lowest in over 60 years, with US tariffs adding further strain on global trade.
Cheaper beer held steady, with non-alcoholic beer consumption rising 12 per cent last year, including 600,000 litres consumed in July and August alone. Sociologist Joan Cortinas told France Télévisions: “Society has become more tertiary. Often people do not even eat properly at midday anymore.”
OIV Director General John Barker said the sector is reacting to US tariff policies and adapting to long-term changes in climate and consumption. The industry is focusing on wine tourism, sustainability, and lower-alcohol products. Italy led global wine production in 2025 with 47.3 million hectolitres, ahead of France (35.9 million) and Spain (29.4 million).
