Four in 10 UK drivers consider their car a 'happy place', according to a new poll of 2,000 motorists. The survey, commissioned by FIAT, found that 42% find driving relaxing, while 53% enjoy the sense of independence it brings.
For 34% of respondents, driving is one of their favourite moments of the day, offering a rare chance to relax and recharge. A third admitted to taking the long way home just to spend extra time behind the wheel.
The research also revealed that 81% of UK drivers are unaware of their car's 0-60mph time, highlighting a shift away from traditional performance measures. FIAT has teamed up with cognitive scientist Duncan Williams to create a 'Smiles per Hour' (SPH) metric for its new Grande Panda, designed to measure the emotional side of driving.
Kris Cholmondeley, managing director of FIAT UK, said: 'Driving isn't just about getting from A to B – millions find genuine happiness in the freedom, reflection and everyday moments the road provides.'
The study identified key characteristics of an enjoyable drive: sunny weather (41%), dry conditions (41%), peace and quiet (39%), and a good playlist (31%). More than half prefer driving in the morning, and coastal roads are rated as the best routes. Additionally, 45% prefer driving alone, and top smile-inducing factors include no traffic (59%), a favourite song (52%), and sunny days (51%).
Overall, driving plays a powerful role in wellbeing, with 40% saying they feel happy behind the wheel and 35% agreeing that driving can actively improve their mood.
