Controversial protein bar company David is expanding its product line with new protein-packed frozen desserts, even as it faces an ongoing class action lawsuit over alleged misleading nutrition labels. The high-protein frozen pints, similar to ice cream in texture but with fewer calories and more protein, are now available online.
A New Frozen Treat
David founder Peter Rahal stated, 'The goal was simple: make the best-tasting frozen dessert possible. Then make it David: as much protein and as few calories as physically possible.' The pints are sold in packs of six for $90 on the company's website. Upon launch, the David Frozen Dessert sold out in just 28 minutes.
For those eager to sample before committing to a six-pack, David will open a limited-time ice cream shop at S10 Gym in New York City's West Village on June 5. The storefront will serve the full frozen dessert lineup, though the duration of its operation remains unannounced.
Flavors and Nutritional Highlights
The collection introduces several new flavors:
- Cookie Dough: Vanilla base with soft cookie dough chunks, chocolate flakes, and dark chocolate swirls. Contains 30g protein, 260 calories, and 2g sugar per pint.
- Triple Peanut Butter: Peanut butter base with peanut butter flakes and ribbons. Offers 30g protein, 260 calories, and 2g sugar per pint.
- Triple Chocolate: Chocolate base with chocolate flakes and swirls. Provides 30g protein, 260 calories, and 2g sugar per pint.
- Vanilla Bean: Features specks of vanilla bean, with 30g protein, 210 calories, and less than 1g sugar per pint.
For comparison, a pint of Ben & Jerry's vanilla ice cream contains 1120 calories and 17g of protein.
Ongoing Legal Battle
This launch comes weeks after David became embroiled in a class action lawsuit filed on January 23 in federal court in New York. The lawsuit alleges that the company's protein bars contain 11 to 13.5 grams of fat, contrary to the 2 grams claimed on the label. The plaintiffs seek damages, refunds, and a court order to stop selling products with allegedly misleading nutrition labels.
Rahal defended the company, telling Vanity Fair, 'We stand behind the accuracy of our product labeling, which complies with FDA requirements for measuring and reporting nutritional content.' David Protein bars, founded in September 2024, are marketed as a breakthrough product with 28g protein, zero sugar, and 150 calories per bar. They remain available online and in major grocery stores, with a 12-pack priced at $39 on Amazon.
