Tesco shoppers are eager to get their hands on a new, limited edition box of Lindt's popular Lindor truffles, branding them the "greatest" flavour "by a long stretch".
Limited edition shortbread flavour arrives
Swiss chocolatier Lindt has long been celebrated for its premium-quality products, crafted from the finest ingredients. Its Lindor truffles were originally launched over Christmas back in 1969 and proved an instant sensation, with customers heartbroken whenever they disappeared from shelves. Nowadays, they're on sale throughout the year and are available in numerous flavours.
Recently, a limited edition shortbread version of the indulgent truffles has been spotted in Tesco, sending fans into a frenzy. Housed in a distinctive purple box, the chocolates boast "luxuriously smooth and crispy milk chocolate shells with shortbread pieces, hiding irresistibly creamy, melt-in-the-mouth centres", according to Lindt's product description.
Social media reaction
Popular food-focused social media account New Food Spotter UK posted a photo of the much-sought-after treat with the simple caption: "Lindt Shortbread is BACK [purple heart emojis] now in Tesco." In the comments, fellow Instagram users were quick to voice their enthusiasm. One said: "these are actually stunning." Another concurred: "these are delicious." A third commented: "Honestly the greatest Lindor flavour and by a long stretch."
Others tagged their friends to draw their attention to the post, although a handful of shoppers did label them "disappointing". Social media account New Food Spotter UK has amassed a dedicated online following thanks to its regular posts comprising photos and video clips highlighting all the latest sweet treats, snacks and more spotted in supermarkets and other retail outlets across the country. New Food Spotter UK boasts more than 150K followers across multiple social media platforms and frequently shares product reviews and stock updates as well.
Lindt's history
Established in 1845, Lindt is a celebrated Swiss chocolatier and confectionery company. The firm's origins can be traced back to 1836, when David Sprüngli and his son Rudolf Sprüngli-Ammann acquired a small confectionery shop in the old town of Zürich. They began crafting chocolates under the name David Sprüngli and Son. Prior to relocating to Paradeplatz in 1845, they established a modest factory where they started producing solidified chocolate in 1838.
Upon his retirement in 1892, Rudolf Sprüngli-Ammann divided his business between his two sons. The younger, David Robert, took charge of two confectionery shops that subsequently became known as Confiserie Sprüngli. His elder brother, Johann Rudolf, inherited the chocolate factory. To finance expansion plans, Johann Rudolf converted his private company into Chocolat Sprüngli AG in 1899. That year, he also acquired Rodolphe Lindt's chocolate factory in Bern, resulting in the company being rebranded as Aktiengesellschaft Vereinigte Berner und Zürcher Chocoladefabriken Lindt and Sprüngli, or United Bern and Zurich Lindt and Sprungli Chocolate Factory Ltd.
It wasn't until 1934 that Lindt started producing milk chocolate, having previously concentrated solely on dark chocolate. Over the following decades, the company continued to grow and develop its skills. The business is headquartered in Kilchberg, where both its main factory and museum can be found. Lindt ranks among the largest chocolate manufacturers in Switzerland.
