In a blind taste test of wheat biscuits from nine different brands, Sainsbury's own-brand emerged as the clear winner, scoring a perfect 10/10 and beating the original Weetabix, which scored just 6/10.
The test, conducted by Angela Patrone, compared Weetabix against own-brand versions from Aldi, Sainsbury's, Lidl, Tesco, Morrisons, Asda, Waitrose and Marks and Spencer. Each biscuit was tested with the same amount of milk to assess absorption and texture.
Top Performers
Tesco's wheat biscuits scored 9/10, praised for their hearty flavour and solid texture. Asda's version scored 7/10, holding its shape well. M&S scored 6/10, with a pleasant flavour but weaker texture.
Weetabix itself scored 6/10, with the tester noting the flavour was 'disappointing' and 'unremarkable' despite the texture being 'spot on'. At £3.50 for a 24-pack, the tester concluded it wasn't worth the price.
Disappointing Results
Several supermarket versions fared poorly. Aldi's scored 4/10, becoming mushy and tasteless. Lidl's scored 3/10, soaking up milk alarmingly fast. Waitrose scored 3/10, with an off-putting flavour. Morrisons ranked last with 2/10, described as having a 'dreadful, cardboard-like taste'.
The winning Sainsbury's version cost just £1.46, nearly £2 less than Weetabix. The tester said it had 'the perfect texture, flavour and sweetness', keeping a bite without being dry.



