British households have been issued a stark warning as millions face an unnecessary charge of nearly £200 annually by failing to switch broadband providers, according to fresh research from Broadband Genie. The findings come as Britons grapple with mounting inflation and the spectre of another cost of living crisis, exacerbated by rising energy costs linked to the Middle East conflict.
Pressure on Households Intensifies
Alex Tofts, broadband expert at comparison website Broadband Genie, commented: "UK households are once again coming under more and more pressure. Mortgage rates are up, prices at the pumps are up, and inflation could soon increase the cost of countless other everyday purchases. Against this backdrop, every penny really does count, and one easy way to make savings instantly is by switching broadband provider."
Tofts highlighted that the potential savings are substantial and the entire process can be remarkably swift and hassle-free. "On average, our research shows that broadband customers pay £30.84 a month in the UK and that they can save £183.60 a year simply by switching providers," he explained.
Dispelling the Hassle Myth
One reason many people refrain from switching is the belief that the process involves multiple phone calls and potential days without a connection. However, Tofts clarified: "These days, the 'One Touch Switch' process introduced in 2024 means you only need to contact the new provider, and they will handle the cancellation of your existing service and the process of moving you across."
Even those content with their current provider—whether due to satisfactory speeds or reluctance to abandon their existing email address—can still achieve savings through traditional negotiation. "People who are looking to renew their contracts can negotiate hard with broadband providers on price. A bit of old-fashioned haggling can often see a provider lower their prices just to keep you as a customer. It's always worth having that conversation," Tofts advised.
Millions Unaware They Are Out of Contract
A significant issue, Tofts noted, is that numerous consumers remain oblivious to the fact that their contracts have expired, leaving them free to switch providers. According to Ofcom, there are currently just under nine million broadband customers who are out of contract and free to switch, with almost 25,000 people coming to the end of their contracts each day.
"That's a lot of people, and a significant percentage of them will be in a position to save a decent chunk of money through something that can be done effortlessly online. But they're just not aware of it," Tofts concluded.
