In a blind taste test of wheat biscuits from eight supermarkets, own-brand options outperformed Weetabix on both taste and value, with the winner costing £1.70 less than the branded version. The test, conducted by a lifestyle reporter, compared products from Aldi, Sainsbury's, Lidl, Tesco, Morrisons, Asda, Waitrose, and Marks and Spencer.
Tesco's wheat biscuits emerged as the top pick, praised for their satisfying taste and excellent texture. Priced among the cheapest, they were described as a 'remarkably close supermarket alternative' offering worthwhile savings. Sainsbury's own-brand also impressed, with the reporter noting they could easily be mistaken for a premium brand due to ideal texture, taste, and sweetness.
Asda's wheat biscuits, the most wallet-friendly, earned a spot in the top three for holding their shape and texture well. In contrast, Morrisons' version was ranked worst, with an unpleasant cardboard-like taste. Waitrose and Aldi also disappointed, with the latter turning to mush upon adding milk.
The test highlighted significant price differences: a 24-pack of Weetabix costs £3.50, while most supermarket alternatives range from £1.70 to £2. Despite Weetabix's paper packaging being easier to open, its flavour fell short of expectations, leading the reporter to conclude it does not justify the higher price.
