As Britons bask in the summer sunshine and reach for refreshing drinks, an alarming trend is emerging that could catch many consumers off guard. Popular alcoholic beverages, including ciders and wines, are secretly becoming stronger, raising concerns about unintended overconsumption during heatwaves.
The Strength Creep Phenomenon
Multiple leading brands have quietly increased their alcohol by volume (ABV) percentages in recent years, with some ciders jumping from 4.5% to as high as 6.5%. This represents a significant increase in potency that many consumers may not notice when enjoying their favourite summer refreshments.
Heatwave Hazards
The timing couldn't be more concerning, according to health experts. During periods of extreme heat, the body's reaction to alcohol changes dramatically. Dehydration occurs more rapidly, and the intoxicating effects can be amplified, creating a dangerous cocktail for unsuspecting drinkers.
Consumer Awareness Gap
Most concerning is the lack of consumer awareness about these changes. Many shoppers select their preferred drinks out of habit, rarely checking the ABV percentage on labels. This means they could be consuming substantially more alcohol than intended, with serious implications for health and safety.
Industry Response
While some manufacturers claim these changes are about flavour enhancement, critics argue the moves are primarily profit-driven. Stronger drinks often command higher prices, creating financial incentives for producers to gradually increase alcohol content.
Protecting Yourself This Summer
Experts recommend that consumers:
- Always check ABV percentages before purchasing
- Alternate alcoholic drinks with water during hot weather
- Be aware that tolerance may be lower in high temperatures
- Consider lower-alcohol alternatives during heatwaves
As summer temperatures continue to rise, this hidden increase in alcohol strength represents a growing public health concern that demands greater consumer vigilance.
