Rapper Snoop Dogg has teamed up with James Lindsay, founder of The Right Thing Snacks and Rap Snacks, to launch Snoop Box Kettle Chips. The chips are marketed as a health-conscious snack, being gluten-free, made with real vegetables, and cooked in 100 percent avocado oil. They contain no artificial colours, zero trans fat, and no added sugars.
The chips are now available at Costco stores in six states: Alaska, Idaho, Oregon, Montana, Utah, and Washington. They are sold in a 36-count variety pack featuring flavours such as Sour Cream, Cheddar & Ranch, Maple BBQ, and the signature 'All In' flavour, which blends salt and vinegar, cheddar, BBQ, onion, and garlic. The packaging prominently displays Snoop Dogg's face with his trademark sunglasses.
Snoop Dogg said in a statement: 'I joined Rap Snacks because it represents culture, ownership, and community. With Do The Right Thing, we’re showing the youth that you don’t have to sacrifice flavour or authenticity to make better choices. We’re giving our communities options that still hit on taste, speak to our language, and support a healthier lifestyle. That’s what doing the right thing really means.'
James Lindsay added: 'Snoop has been part of the Rap Snacks family for years, and this felt like the perfect moment to bring him into the Do The Right Thing world. We built this line for people who want to snack smarter without giving up flavour. Costco was the right partner to put it in front of a mainstream audience.'
