Skipton Building Society has submitted six new emojis to the Unicode Consortium, aiming to make conversations about money more relatable for young Brits. The proposed collection includes a pound sign coin, piggybank, money tree, rainy day fund, money on the mind and money talks emojis.
Jazz Gakhal, Skipton Building Society's CEO of money, believes the lack of emojis reflecting everyday financial experiences makes conversations about money feel less relatable, particularly for younger audiences. Currently, the only emoji featuring the pound sterling symbol is the stack of cash emoji, while most money-related emojis use generic or dollar-led designs such as the money bag, flying cash and face with money-sign eyes.
Emojis as a Communication Tool
Gakhal, who called for the change ahead of Emoji Day on 17th July, said: “Emojis are no longer just a fun add-on to conversations – they have become a core part of how people communicate and make themselves understood. Yet when it comes to talking about money in the UK, there are surprisingly few emojis that reflect the currency and financial experiences that are part of everyday life for millions of people.”
According to the Unicode Consortium, more than 10 billion emojis are sent every day worldwide, and around 92% of online users use them regularly. Gakhal added: “As digital communication continues to evolve, it's important that the symbols people use reflect the experiences and situations they encounter in real life.”
Reducing Financial Stigma
Gakhal noted that money can still be a taboo subject, with many people uncomfortable discussing their finances. She suggested that these emojis could be a step forward in removing the stigma. “Creating more recognisable and relatable ways to talk about finances could help make those conversations feel more natural, accessible and easier to start. If a simple emoji prompts someone to talk about their savings goals, seek advice, or feel more confident discussing their finances with friends, family or experts, then it has the potential to make a meaningful difference.”
Research of 2,000 adults found that the majority of Gen Z have at least one financial topic they find awkward to discuss, ranging from talking about savings (47%) to asking someone to pay them back (38%) and discussing splitting the bill (30%). Nearly four in ten said having such conversations over text makes them feel more comfortable broaching the subject.
Gen Z Support for British Currency Emojis
When asked about money-related emojis, 43% of Gen Z believe more emojis representing British currency would make it easier to talk about money in everyday conversations. Four in 10 (41%) added it would make conversations about money feel more relatable, while 36% think it would help people express financial matters more clearly.
Overall, one in six adults are not confident talking about money and finances, with this rising to 23% of 45 to 54-year-olds. Among all Brits polled, the emojis they would most like to see introduced include a piggy bank (22%) and an emoji representing payday (21%). Others believe a digital representation of empty pockets (17%), a rainy-day fund (14%) and grabbing a bargain (14%) would be worthwhile additions.
Skipton's Commitment to Financial Confidence
Jazz Gakhal from Skipton Building Society added: “While younger adults are often at the forefront of digital communication, the reality is that money remains a difficult topic for people of all ages. Whether someone is saving for their first home, managing household budgets, building a rainy-day fund or planning for retirement, financial conversations can still feel uncomfortable or difficult to start. That's why it's important to create more opportunities for open, relatable conversations about finances and to help people build knowledge and confidence over time.”
