In a blind taste test of wheat biscuits from eight supermarkets, Sainsbury's own-brand emerged as the winner, scoring a perfect 10/10 and costing just £1.46 per 24-pack — a saving of £2.04 compared to branded Weetabix at £3.50. The test, conducted by a senior lifestyle reporter, compared nine different products, including Weetabix and own-label versions from Aldi, Lidl, Tesco, Morrisons, Asda, Waitrose, and Marks and Spencer.
Sainsbury's takes top spot
The Sainsbury's wheat biscuits were praised for their 'perfect texture, taste and sweetness.' The reporter noted that they retained a satisfying bite without being dry when milk was added, and would 'wholeheartedly recommend switching to Sainsbury's own-brand option' to save nearly £2 on a weekly shop.
Weetabix, which now retails at £3.50 for a 24-pack, scored only 6/10. While the texture was deemed 'superb,' the flavour was 'disappointing' and 'rather ordinary,' leading the reporter to question whether it warrants the higher price tag.
Tesco and Asda impress
Tesco's wheat biscuits, priced at £1.80, were among the best value, scoring 9/10 with a 'satisfying flavour' and 'solid texture.' Asda's version, the most budget-friendly at £1.77, scored 7/10 and was praised for holding its shape well and having an 'enjoyable' taste.
Marks and Spencer's wheat biscuits, at £2.10, scored 6/10, with an agreeable taste but weaker texture. Morrisons' version, at £1.90, finished last with a 2/10 rating, described as having a 'dreadful, cardboard-like flavour.'
Budget options disappoint
Aldi and Lidl, both selling 36-packs at £2.19, scored 4/10 and 3/10 respectively, with both absorbing milk too quickly and turning soggy. Waitrose, at £2.25, also scored just 3/10, with a 'disagreeable taste.'
The reporter noted that rising Weetabix prices have placed an extra burden on shoppers, making own-brand alternatives an increasingly attractive option. The test used the same amount of milk for each brand to assess absorption.
