A new study of 2,000 adults has revealed the top aspirations for Brits, with globetrotting (34%), writing a book (19%), and becoming an influencer (9%) among the most popular goals. Other ambitions include launching a business (17%), running a marathon (11%), and appearing in a film (6%).
The research, commissioned by Naked Smoothies, found that nearly half of participants (47%) said personal fulfilment was their primary motivator, followed by increasing income (37%) and escaping the nine-to-five grind (17%). Additionally, 11% were driven by proving doubters wrong, while others sought recognition or aimed to become more appealing to a partner.
Fear of judgment and failure remain significant barriers, especially among younger generations. Over half (51%) of Gen Zers worry people would laugh at them if an ambition failed, compared to 41% of Millennials, 31% of Generation X, and 18% of Boomers.
Liz Ashdown, a spokesperson for Naked Smoothies, said: 'Most people are far more ambitious than they admit, often keeping their biggest goals to themselves. Our research shows that fear of judgement and fear of failure continue to hold people back.'
To pursue their biggest ambitions, 28% said a financial safety net would help most, followed by more confidence (17%) and time (15%). The study highlights that while motivations vary, many Brits are driven by a mix of personal fulfilment, financial gain, and the desire for recognition.
