Pringles has rolled out two exciting new limited-edition flavours in collaboration with fast-food giant Burger King, sparking a wave of enthusiasm among snack enthusiasts across the UK. The new additions, spotted initially in Iceland stores, are the Bacon Double Cheese XL and Chicken Royale varieties, with early taste testers already declaring one notably superior to the other.
A Flavourful Collaboration Hits Shelves
The American snack brand, renowned for its iconic stackable crisps since its founding in 1968, has teamed up with Burger King to create these bold new offerings. This partnership aims to capture the essence of two beloved menu items in crisp form, appealing to both dedicated Pringles fans and casual shoppers alike. The flavours are designed to be non-HFSS (high in fat, salt, or sugar), aligning with current health trends while maintaining the brand's commitment to strong, memorable tastes.
Shopper Reactions and Reviews
Social media has been abuzz with reactions, particularly from the popular food-focused account New Foods UK, which shared images of the new cans on Instagram. The account praised the Chicken Royale flavour, noting that every element, including the bun and sesame seeds, comes through distinctly. In the comments, shoppers echoed this sentiment, with one stating, "Loved the chicken royale ones," while another added, "Yeah, the chicken ones are definitely the better ones."
However, the Bacon Double Cheese XL has also garnered positive feedback, with one user impressed by its flavour imitation and expressing excitement to try more. Despite this, a consensus is emerging that the Chicken Royale variant stands out as the star of the show, offering a more authentic and satisfying taste experience.
Availability and Brand Insights
These limited-edition Pringles are now available at Iceland stores, as well as other major UK supermarkets including Asda, Sainsbury's, Morrisons, Co-op, and Tesco. They can also be purchased via wholesalers, with sales expected to continue until the end of September, subject to stock levels. Evie Pickering, assistant brand activation manager at Pringles, highlighted the collaboration as a meeting of two iconic brands, both dedicated to delivering bold flavours that consumers love.
New Foods UK, with its hundreds of thousands of followers across social platforms, continues to play a key role in highlighting new products like these, providing reviews and updates that drive consumer interest. This latest release underscores Pringles' strategy of innovative collaborations and limited-edition launches to keep its offerings fresh and engaging in a competitive snack market.
