McDonald's and Netflix Launch KPop Demon Hunters Menu with Exclusive Collectibles
McDonald's Netflix KPop Demon Hunters Menu Launch

McDonald's and Netflix Forge Major Partnership with KPop Demon Hunters Menu

In a bold move to captivate fans, McDonald's has announced a groundbreaking collaboration with Netflix, inspired by the acclaimed animated film KPop Demon Hunters. This partnership brings a unique culinary experience straight to the Golden Arches, blending fast-food innovation with pop culture excitement. The limited-time menu, set to launch on March 31, features meals, sauces, and collectibles designed to immerse customers in the film's vibrant world.

Exclusive Menu Items Inspired by KPop Demon Hunters

The collaboration introduces two signature meals that pay homage to the film's characters and themes. For breakfast, fans can enjoy the Spicy Saja McMuffin, a sausage McMuffin with egg, enhanced with a peppery 'Spicy Saja Sauce'. This meal is complemented by a hashbrown and a small soft drink, offering a spicy start to the day.

During lunch and dinner hours, the Huntrix Meal takes centre stage, featuring a 10-piece Chicken McNuggets, a medium soft drink, and three exclusive items. These include the Ramyeon McShaker Fries, seasoned with soy, garlic, and sesame flavours. Customers are encouraged to sprinkle the seasoning into a McShaker bag, add fries, and shake for an authentic South Korean taste experience.

Wide Pickt banner — collaborative shopping lists app for Telegram, phone mockup with grocery list

Innovative Sauces and Dessert Additions

To accompany the McNuggets, the Huntrix Meal comes with two new sauces: Hunter Sauce, a sweet chili blend with notes of chili, garlic, and pepper, and Demon Sauce, a bold mustard sauce with heat and tang, coloured purple to mimic demon patterns from the film. For dessert, the Derpy McFlurry offers a playful twist, combining vanilla soft serve with berry popping pearls and a 'wild berry' sauce, inspired by Rumi's friend Derpy Tiger.

Prices for these items have not been disclosed but are expected to vary by location, adding an element of anticipation for customers eager to try the new offerings.

Collectible Photocards and Digital Content

Perhaps the most thrilling aspect of this collaboration is the inclusion of collectible photocards. Each pack contains pictures of either HUNTR/X or the Saja Boys, two K-pop groups introduced in the film. Additionally, a Derpy access card is included, unlocking exclusive digital content on the McDonald's app, enhancing the interactive fan experience.

Fan Excitement and Strategic Partnership

McDonald's emphasised the fan-centric nature of this initiative in a statement, saying, 'Everything we do at McDonald's is for the fans, and no one can relate to that more than Netflix and KPop Demon Hunters. Big things happen when you bring two massive fandoms together, and this partnership was a natural fit. We found authentic ways to unite our iconic worlds—inviting HUNTR/X and Saja Boys fans into the rivalry in ways that feel true to the film and unmistakably McDonald's.'

Online reactions have been overwhelmingly positive, with fans sharing their enthusiasm on social media. One X user referenced a song from the movie, posting, 'Eating the Saja Meal with a Little Soda Pop,' while another joked, 'Me standing at the McDonald's counter at 10:29 am trying to order both meals before the breakfast menu switches.' The inclusion of photocards has been particularly praised, with fans calling it an answer to their prayers.

Historical Context and Menu Evolution

This is not McDonald's first foray into film-themed promotions. In December 2025, the chain launched the Grinch Meal in the US, complete with dill-flavored McShaker fries and mystery socks, which sold out rapidly at most locations. This new collaboration aligns with McDonald's ongoing efforts to revitalise its menu after a sales slump in 2024, following innovations like the 2026 Big Arch Burger, which featured three slices of white cheese, crispy onions, pickles, lettuce, and a tangy 'Big Arch' sauce in a sesame and poppy-seed bun.

As the launch date approaches, anticipation builds for what promises to be a memorable fusion of fast food and entertainment, showcasing McDonald's commitment to engaging with global pop culture trends.

Pickt after-article banner — collaborative shopping lists app with family illustration