Kim Kardashian has launched a new energy drink that replaces caffeine with paraxanthine, a compound naturally produced when the body breaks down caffeine. The brand claims this eliminates the crash, jitters, and overstimulation often linked to traditional energy drinks.
Paraxanthine is the main metabolite of caffeine, accounting for over 70% of its metabolism. It acts on similar biological pathways, providing stimulant effects. Animal studies suggest it may be less toxic than caffeine, with a higher lethal dose in rats and fewer signs of overstimulation or anxiety.
Human trials indicate paraxanthine may improve cognitive performance without significant side-effects, though research remains limited. The drink also contains alpha-GPC (315mg per can) and sucralose, common in energy supplements and low-sugar beverages.
Experts caution that most studies focus on caffeine metabolism rather than direct paraxanthine consumption, and long-term safety data is lacking. The product enters a massive global energy drink market dominated by caffeine-based options.
