Hailey Bieber, one of the most influential celebrities of her generation, has become a true trendsetter in fashion, dominating social media and selling her beauty brand Rhode for $1 billion last year. Now, she has launched a new collaboration with Mango, making her style more accessible to her millions of followers.
Campaign Details
After campaigns with DKNY and Alaïa this year, Bieber is now the face of Mango's summer 'Craft Your Own Story' campaign. She joins a list of fashion icons who have collaborated with Mango, including Naomi Campbell, Kate Moss, Scarlett Johansson, Claudia Schiffer, Penélope Cruz, and her close friend Kendall Jenner.
The sun-soaked campaign was shot in Los Angeles, Bieber's hometown, and embodies the 'clean girl' aesthetic she has brought to contemporary fashion. The clothes reflect her personal style, with stylish off-duty pieces perfect for summer.
Collection Highlights
Speaking to V magazine, Bieber described the collection as 'chic and wearable,' representing her fashion mantra: 'Less is more.' The collection focuses on two trending styles: oversized outerwear and micro shorts.
- Oversized Cotton Jacket in electric blue, £79.99, ideal for day-to-night wear.
- Frilled Denim Micro Shorts with a high-waist design and dramatic ruffle detailing.
- Fitted White Minidress with ruched sides and an open back, Bieber's personal favorite.
Accessories
The collection also includes chic accessories. The suede shoulder bag, made from 100% bovine leather with scrunched ends and lace-up bows, comes in tan and purple. A vibrant chain-print satin scarf (£12.99) can be styled as a necktie, belt, or bag accessory. Minimalist hoop earrings in silver and gold add a polished touch.
Given Hailey Bieber's influence, these pieces are expected to sell out quickly. Don't miss out on this season's must-haves.
