Iceland has reintroduced its popular 'dinner in a box' concept for Easter, and one reviewer says it outstrips the supermarket’s Christmas version thanks to a key addition: Yorkshire puddings. The festive roast dinner box sold out for a second consecutive year in 2025, and the new Easter edition aims to replicate that success with a seasonal twist.
Shoppers can choose between a chicken box for £25 and a lamb box for £30, both designed to feed four people at roughly £6.25 per head. An Iceland spokesperson said: 'After the overwhelming demand for our dinner in a box concept during the festive season, it was clear our customers wanted the same convenience and great taste at other key seasonal moments. We’re proud to make celebratory meals easier, tastier and more accessible than ever.'
Reviewer Rebecca Koncienzcy tested the lamb box and was impressed by the generous portions and quality. The leg of lamb can be cooked from frozen, though she thawed it for 24 hours to reduce cooking time. Alongside the meat, the box includes honey-glazed parsnips, roast potatoes, a carrot, broccoli and pea mix, gravy, pigs in blankets, and the new addition of Yorkshire puddings.
Rebecca praised the roast potatoes for their crispy exterior and fluffy inside, saying they were 'better than Aunt Bessie’s in my opinion'. The vegetables tasted 'remarkably fresh', and the gravy had a rich, meaty flavour. She added that the Yorkshire puddings and pigs in blankets helped transform the meal into 'something genuinely special', awarding the box eight out of ten.
While acknowledging that some items could be bought separately for less, she noted that customers are paying for convenience, with all cooking instructions supplied on the packaging. Iceland is urging shoppers to act quickly, as the Easter boxes are expected to sell out following the success of the Christmas launch.
