A new study reveals that one in five people in the UK claim they have never done anything spontaneous. The research, commissioned by Sevillian lager brand Cruzcampo, indicates that individuals prefer to make plans ten days in advance, and over half would decline a last-minute invitation.
Free Pints for Spontaneous Acts
In response, Cruzcampo, with the help of reality TV star Sam Thompson, is giving away thousands of free pints. To claim a pint—or an alcohol-free alternative—participants must head to a pub with a friend within 48 hours. Additionally, one lucky winner will receive a three-day all-expenses-paid trip to Seville.
Celebrity Endorsement
Sam Thompson commented: "Spontaneity is the spice of life. I'm challenging the nation to throw caution to the wind and grab a pint with a friend tonight without checking the calendar. It's time to be less NO-lé and more YOLÉ."
Brand's Perspective
Veronica Sica, Marketing Director for Beer at Heineken, stated: "At Cruzcampo we understand just how easy it is to get caught up in the everyday. We hope that by bringing a little Sevillian spontaneity to the UK, Brits will be brave enough to Choose to Cruz and embrace a little un-planned joy—because more often than not, that's where the best memories are made."
To win a pair of free pints and enter the Seville prize draw, visit the official Cruzcampo website.
