Emma Willis credits £30 M&S skincare for age-defying skin
Emma Willis credits M&S skincare for age-defying skin

Emma Willis has revealed that her age-defying complexion at 50 is thanks to an affordable high-street skincare line. The new Strictly Come Dancing host is the face of Marks and Spencer's Formula range, which costs between £12 and £30.

Why Emma Loves Formula

Emma says she adores the collection because it doesn't "overcomplicate skincare." She explained: "We've all heard the buzzwords, but most people just want to know what something does and whether it works. Formula takes genuinely advanced science and explains it in a way that feels simple and approachable. It's skincare you don't need a PhD for - just brilliant ingredients, proven results and products that fit into real life."

Her Favourite Products

According to Hello!, Emma is a devotee of The Ultra Peptide Eye Cream (£20), because it 'doesn't sting'. The cream contains caffeine to reduce under-eye puffiness, niacinamide for hydration, line-smoothing bakuchiol, and advanced peptides to support collagen stimulation. M&S reports that 93% of users agreed the eye area looked smoother after first use.

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Emma also uses The Ultra Peptide Neck and Décolletage Cream (£22) to tackle her 'crepey neck'. This nourishing cream is designed for the décolletage, neck, and face, featuring shea butter and blackcurrant seed oil for a non-greasy finish, plus peptides to stimulate collagen production.

Alternative Options

For those seeking alternatives, the Anua PDRN Caffeine Rejuvenating Eye Cream is available at Boots for £16.20 (reduced from £18), and the Innisfree Green Tea Ceramide Cream is at LookFantastic for £25, suited to dry and sensitive skin.

Shopper Reviews

The new Ultra Peptide products have no reviews yet, but other Formula items have positive feedback. One shopper said: "I have used this range for quite some time now and find it to be very good. My skin is certainly well nourished." Another commented: "I enjoy using the Formula products. My ageing skin feels soft and smells lovely." A third added: "It is fantastic, very smooth and feels really luxurious. Not only that, it is really good value for money."

However, skincare is individual. One customer noted: "It does feel luxurious and creamy, hence 4 stars, but a bit too rich for my skin." Another said: "Lightweight cream, but wish it was not scented."

Both The Ultra Peptide Eye Cream and The Ultra Peptide Neck and Décolletage Cream are available from M&S.

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