London is full of ice cream spots, but one tiny shop in Soho is causing a stir with its experimental flavours. Big Kid Ice Cream, tucked away off Carnaby Street at 1 Kingly Street, has been hailed as 'London's most fun ice cream shop' and regularly goes viral on social media.
Founded by Harry Webb in 2022, the brand started as an ice cream van before opening its flagship 'hole-in-the-wall' store. It aims to combine the craftsmanship of Italian gelato with the nostalgia of a Mr Whippy. The current menu includes quirky options like Marmite on Toast, Ube Blueberry Muffin, Tea & Biscuits, Hong Kong French Toast, Black Sesame Oreo, and Olive Oil Baklava, alongside elevated classics such as Brown Butter Vanilla and Chocolate Cereal Milk.
Prices start at £5.50 for a single scoop and £9 for a double. Metro's food writer Courtney Pochin praised the Marmite on Toast flavour, describing it as 'the ultimate sweet and savoury pairing' with buttered toast ice cream, Marmite caramel sauce, and chunks of Marmite toast. She admitted being 'blown away' by the unique combination.
Big Kid was crowned London's best ice cream van in 2023 and plans to expand with more sites across the capital, eventually opening an ice creamery and farm shop in the countryside.
