Tea and coffee drinkers have restored their confidence by removing years' worth of staining from their teeth using an at-home product, rather than spending hundreds on professional bleaching. Hundreds of shoppers swear by the PAP+ Teeth Whitening Powder by Icy Bear Dental, which launched in 2022 and went viral online.
Product Details and Cost
The powder costs £19.99 for a 30g tub. While the website doesn't specify how long it lasts, only a tiny amount is needed, so it could last from four weeks to three months. Based on a 90-day lifespan, it works out to just 22p a day. The product is designed to deliver a visibly whiter smile while supporting enamel health.
The advanced formula uses PAP+ to lift stubborn stains without causing sensitivity, and it also freshens breath. Unlike harsh treatments, it targets stains without irritation, and it brightens natural teeth as well as enhancing composite bonding and veneers.
Dentist's Endorsement and Kit Offer
Dr. Hanna Kinsella, a Manchester dentist and Real Housewives of Cheshire star, owns Icy Bear Dental. In a video on the website, she said: "Our PAP+ Teeth Whitening Powder has been one of our bestsellers. I think the reason why people love this is that it's easy to use and you see visible results in days."
Shoppers can also buy the 14 Day Smile Transformation Kit, reduced to £64.99 from £137.96, which includes a free whitening kit worth £59.99. The kit combines professional-level whitening with daily maintenance, including strips, the powder, Diamond Whitening Toothpaste, and a shade guide.
Shopper Reviews and Alternatives
The powder has a 4.4-star rating from 485 reviews. One shopper said: "My teeth are definitely a few shades whiter now. Brought my confidence back." Another wrote: "I've been using this for about a week and can see a vast improvement." However, some were less satisfied, with one noting no real difference after two weeks.
Alternatives include MySweetSmile's 3-in-1 Teeth Whitening Powder at £24.99 on Amazon, and Polished London's Advanced Teeth Whitening Powder, reduced to £23.79, featuring PAP Pro and hydroxyapatite.
