Jeremy Clarkson is reportedly expanding his business empire beyond Diddly Squat farm and its shop, as well as his pub The Farmer's Dog, by venturing into biscuit production. According to reports, he is trademarking a new product called "Diddly Dunkers," a biscuit currently sold at his Diddly Squat Farm Shop. Additionally, he has applied for trademarks for new drinks from his Hawkstone brewery, including Arrowhead and Firelight.
Previous Business Ventures
Despite stating in June 2025 that his pub venture would be his last due to finding business "relentless" and not understanding it, Clarkson continues to develop new products. The expansion marks a significant growth in his agricultural and retail portfolio.
Clarkson's Farm Season Five
Clarkson's Farm, the popular Prime Video series documenting his farming efforts, is set to premiere its fifth season on 3 June. The upcoming season is expected to be particularly challenging, focusing on a bovine tuberculosis outbreak at his Cotswolds farm in October 2025, which necessitated culling, alongside climate-driven disasters such as heatwaves and drought.
Jeremy Clarkson's expansion into new food and drink products underscores his ongoing commitment to the farming and hospitality sectors, despite previous reservations about the demands of business ownership.
