New research suggests that many Brits believe 49 is too old to start a new hobby, but routine and tiredness are bigger barriers. A poll of 2,000 adults found that 25% haven't taken up a new creative hobby in the last five years or more. Of those surveyed, 61% feel their life runs on autopilot, and 49% struggle to break away from routine.
Autopilot and screen time dominate free time
Over half of respondents admit they spend most of their free time watching television or scrolling social media instead of trying something new. The research also shows that some Brits believe that once they reach the age of 49, they are too old to take up a new hobby.
If people had more free time, 20% would take up a new hobby, craft, or creative pursuit. However, being too tired and lacking energy can also make it difficult. As a result, 38% don't feel connected to their creative side, and 38% wouldn't feel confident about trying a new hobby or skill.
Missed opportunities and desired skills
Additionally, 37% think that by not pursuing a creative interest, they've missed out on learning new skills, while 22% think it has prevented them from having fun or meeting new people (21%). The top skills adults most want to learn include pottery (18%), jewellery making (17%), and furniture restoration (13%).
Poretti launches The Uncommon Inn
To inspire Brits to try something different, Poretti, which commissioned the research, has launched The Uncommon Inn, a temporary pub takeover featuring live craft experiences from a collective of makers and creatives. The activation will open in London on October 15-16, before heading to Manchester on October 22.
Caitlin Maley, a spokesperson for the Italian lager brand, said: “Modern life moves at an overwhelming pace, and it’s all too easy to fall into autopilot mode where routine replaces curiosity. We believe in celebrating intentional craft, rare skills, and authentic human connection - values that are at the core of our brewing heritage. We created The Uncommon Inn to turn an ordinary pub visit into an inspiring journey. By bringing together our Masters of Craft, from chainstitch embroiderers to live engravers and musicians, we’re inviting pubgoers to slow down, pick up a new skill, and enjoy a pint.”
The pop-up will also feature live demonstrations and one-off creations, including chainstitched beer mats, hand-cast keepsakes, etched glasses, and recycled-silver bottle openers. Maley added: “Trying something unfamiliar can be a simple way to reconnect with your creative side. By bringing together talented makers and craftspeople in a familiar setting, we hope to encourage people to slow down, discover a new skill and experience something unexpected. Our research shows many people are looking for ways to break out of routine, and sometimes all it takes is a new experience to spark curiosity and inspire a different perspective.”
