Brioche Pasquier Issues Urgent Recall for Chocolate-Filled Brioches
Brioche Pasquier has initiated an immediate product recall for specific batches of its popular Pitch chocolate and hazelnut brioches. This urgent action follows the discovery that these items may contain hard white plastic fragments, presenting a significant safety risk to consumers.
Affected Products and Safety Concerns
The recall specifically targets the six-pack (225g) of Pitch chocolate and hazelnut brioches. These products are identifiable by a best-before date of 4 March and the batch code UK 034. The Food Standards Agency (FSA) has officially announced this recall, emphasising the severe hazards associated with the contamination.
Ingesting plastic poses a dual threat: a potential choking hazard and a risk of internal injury. The FSA's warning highlights the critical need for consumers to check their purchases immediately to prevent any health incidents.
Retail Distribution and Consumer Advice
These recalled brioches have been widely distributed across the United Kingdom. They are available at numerous major retailers and supermarkets, including:
- Asda
- Tesco
- Ocado
Customers who have purchased the affected product are strongly advised to take the following steps:
- Return the product to the point of purchase for a full refund.
- Contact Brioche Pasquier's customer care team directly for further assistance and information regarding the recall process.
This recall underscores the importance of stringent food safety protocols and swift corporate action when potential contaminants are identified. Consumers are urged to remain vigilant and adhere to the provided guidelines to ensure their safety.
