BrewDog is giving away up to 20,000 free beers over three weeks, starting Monday, August 10. The offer applies to customers who order a takeaway or groceries via Deliveroo, and who opt in to receive the promotion. Participants must be over 18.
How to claim the free beer
When ordering through Deliveroo, customers will receive a free can of BrewDog's Punk IPA with their delivery. They will also get a separate voucher for a free pint to redeem at a BrewDog bar. The promotion is available only in London.
About the beer and the company
Punk IPA has a 5.4% ABV, and a 440ml can typically costs £3.70 at Sainsbury's. BrewDog was founded in Scotland in 2007 and was acquired by US beverage firm Tilray Brands in March this year.
The giveaway accompanies a new campaign called "Park IPA," which aims to link Punk IPA with the London tradition of enjoying a cold beer in the park. Lauren Carrol, Chief Operating Officer at BrewDog, said: "Summer in London is all about parks, pints and good company, and we want Punk IPA at the heart of it. For millions of Londoners, the park is where summer happens. Park IPA is our way of celebrating that culture and summer."
