Aldi shoppers have been urged to look out for a 'secret code' on pricing labels that could help them save money and stock up on favourite items before they disappear from shelves.
Supermarket costs have soared in recent years, leaving many on the hunt for bargains during their weekly shop. Understanding when and where to secure the best deals can make groceries far more affordable, and there are insider tips that can help land even bigger savings.
One bargain hunter on social media has revealed there is a 'secret code' all shoppers should watch out for when visiting their local Aldi store, as recognising it could help cut costs significantly. Jordon Cox, known as Britain's Coupon King, encouraged shoppers to search for the letter 'D' on price labels across Aldi shelves.
In a video on Instagram, Jordon explained that the 'D' should appear in the top right-hand corner of the price tag. It is most commonly spotted on Specialbuys and other time-limited products, and it signifies something crucial — the item is being discontinued and will not be replenished.
This is vital information, as if an item is available at a reasonable price, shoppers can use this knowledge to stock up. This could save cash in the long term, as there will be no need to visit another store and pay more for the identical item once Aldi's stock has sold out.
In his video, Jordon said: 'If you see a D in the top right corner of a pricing label, that item is being discontinued after it is sold out. So you might want to stock up and save some money on it if it is something you want.'
In the caption, the bargain hunter went on to clarify that while the secret code is most commonly spotted on limited-time items that were never destined to hang around anyway, it does occasionally appear on other products throughout the store — so it is always worth keeping an eye out to ensure your go-to favourites are not about to vanish from shelves.
He added: 'You will often find this on Specialbuys and limited-time items, but sometimes you will see this around other places in the shop too! If it is something you want, and it is a good deal — stock up before it is sold out.'
Commenters on Jordon's video were grateful for the heads-up. Numerous people admitted they wished they had been clued in sooner, as the tip could have helped them stockpile items they had no clue would soon be gone for good.
One person said: 'Ohhh, I wish I knew this before they discontinued the rocky road bites. They were one of their best cakes.' Another added: 'I wish I knew that yesterday!'
Others were quick to point out that spotting the 'D' symbol does not always mean cause for alarm. Depending on what the product is, the discontinuation may only be temporary.
One commenter highlighted that seasonal goods often carry the discontinuation label, but they typically return to shelves once their season comes back around again. Another commenter also pointed out that the 'D' symbol can sometimes appear on items that are simply being discontinued temporarily while undergoing changes, such as a packaging redesign, meaning they could be back on shelves far sooner than expected.
They explained: 'It could also mean that they are changing the packaging. So they discontinue the product only to relaunch the same product in a different packaging and box with a new barcode.'
Either way, if the thought of waiting months — or even a full year — for favourite products to return fills you with dread, keeping an eye out for the symbol could give the heads-up needed to bulk buy and stock up cupboards before they disappear for good.
