Aldi has launched a competition offering one family free groceries for a full year, as household budgets face increasing pressure. The supermarket is seeking a household of devoted shoppers to receive its new Superfam Pass, worth £800 of free shopping every month for 12 months, totalling £9,600.
What the winner will receive
The winning household will be able to shop for everything from weekly essentials and fresh favourites to middle-aisle finds. They will also receive Specialbuys tailored to their household, including toys, activities, homeware and garden equipment worth £400.
Why now
The offer comes at a time when many Britons are coping with increasingly stretched budgets. The Consumer Prices Index (CPI) inflation rose to 2.9% in July, up from a 15-month low of 2.6% in June.
Rachel Geary, Communications Director at Aldi UK, said: “The weekly shop is a big part of the household budget, so imagine being able to take it off your list of expenses for an entire year.
“That’s what we want to give one household with our first-ever Superfam Pass - £800 to spend at Aldi every month for 12 months, plus a few Specialbuy surprises along the way.
“At a time when households are looking for every opportunity to make their budgets stretch further, we hope taking care of the weekly shop will make a real difference to our winners.”
How to enter
Aldi wants households across the UK to explain why they would make a brilliant first-ever Aldi Superfam. The supermarket said: “Whether you’re a busy household that plans every meal around the weekly Aldi shop or you’ve turned the middle aisle into a weekend tradition, Britain’s biggest discounter wants to hear your story.”
To enter, email ALDISuperfam@aldi.co.uk with your family or household members’ names, ages, location and why they deserve to be named Aldi’s Superfam. The deadline for entries is Monday, September 21 at 11.59pm. The winning household will be contacted by Monday, October 5. Terms and conditions apply.
