Ryanair has issued an 'important' announcement on Facebook telling passengers to stop wearing jeans on flights, reigniting a long-running joke between the airline and its customers. The Irish budget carrier posted three images of a Ryanair plane in the sky, with the third showing a banner trailing from the aircraft reading: 'Stop travelling in jeans.'
Background to the Denim Debate
This is not the first time Ryanair has targeted jeans-wearing passengers. Previously, the airline jokingly threatened to introduce a 'denim fee' for those who ignored the guidance. The underlying reasoning is comfort: jeans are well known for being restrictive when sitting for extended periods, and the airline encourages travellers to opt for more flexible clothing like tracksuit bottoms or leggings.
Passengers Hit Back
The Facebook post quickly attracted hundreds of comments, with many passengers defending their choice of denim. One user wrote: 'I'm always flying in jeans because they are 200g heavier than sweats and you would just love to charge me for those 200g in my suitcase.' Another added: 'It's how many layers we have under our jeans that you should be worrying about.'
A third commenter joked: 'Noted. I'll fly in pyjamas... unless that's a €12 add-on too.' Someone else wondered: 'What, should I just travel in a t-shirt and my pants to save weight?' Another passenger pointed out a safety consideration: 'Better jeans than shorts... much safer in case of an emergency evacuation (same applies to closed shoes vs flip flop by the way).'
Light-Hearted Campaign
The announcement appears to be part of Ryanair's ongoing social media strategy to engage with passengers through humour. Despite the teasing, there is no actual ban on jeans, and the airline has not introduced any formal dress code for passengers. The post is simply a playful nudge towards comfort, though many travellers remain loyal to their denim.
