Lloyds Banking Group has announced that the Halifax brand will be phased out after more than 173 years on the high street. All customer accounts will be gradually converted to Lloyds, with branches either rebranded or relocated to nearby Lloyds branches throughout 2027. The move comes as part of a broader strategy to streamline operations amid a shift to digital banking.
What Will Change for Halifax Customers
Jas Singh, Lloyds Banking Group’s chief executive of consumer relationships, assured customers that the transition would be seamless. 'As Halifax changes to Lloyds, our Halifax customers will keep everything they know and love today – the same fantastic app design, the same friendly faces in our branches – even the same sort code and account number,' he said. 'But as Lloyds customers, they’ll get the best innovation and experiences we offer.'
Customers will no longer be able to open new Halifax accounts via the app or website as of July 1, 2026. Existing accounts will be migrated over time, with no immediate changes to sort codes or account numbers.
No Job Cuts Planned
Lloyds confirmed that no job losses are associated with the rebranding. The group remains committed to the town of Halifax and the wider Yorkshire and Humber region, where approximately 3,000 staff are based at its Trinity Road office. Halifax branches will either be rebranded to Lloyds or consolidated into existing Lloyds branches during 2027.
Reasons Behind the Move
Earlier in June 2026, Lloyds indicated that most branch closures across its network were driven by customers' increasing preference for online and mobile banking. The group noted that many customers now use the mobile app, website, or phone services instead of visiting physical branches.
History of the Halifax Brand
Halifax began as a building society in 1852, listing on the stock market in 1997 as a bank. It merged with Bank of Scotland in 2001, becoming one of the most recognizable names on British high streets. The brand's disappearance marks the end of an era for the financial institution that has been a staple for nearly two centuries.
Previous Speculation
In May 2026, reports emerged that the bank could disappear, but a spokesperson at the time said there were 'no changes for our customers today.' The official confirmation came on July 1, 2026, with the announcement that new account openings had ceased and the rebranding would proceed.
