Chinese fast-fashion giant Shein has agreed to buy Everlane, the US retailer known for its commitment to ethical sourcing and sustainability. The deal was confirmed to employees by Everlane CEO Alfred Chang, though no purchase price was disclosed and Shein declined to comment.
Everlane was founded in 2011 by Michael Preysman and Jesse Farmer, building its brand on transparency and regularly publishing audits of pay, working conditions, and environmental impact. However, in recent years the company faced controversies over worker treatment, according to media reports.
Chang, who became CEO in 2024, wrote in a letter to staff that the partnership allows Everlane to remain independent while gaining stability and resources to make a larger impact. He said the brand will stay true to its sustainability commitments and that he will continue as CEO with the existing leadership team.
The acquisition comes as Everlane struggles with falling sales and mounting debt, according to Neil Saunders of GlobalData Retail. He said the company needs new ownership to survive and Shein can provide financial stability. For Shein, the deal offers a foothold outside fast fashion, a sector facing headwinds from tariffs and trade restrictions under the Trump administration.
Saunders noted that while Shein is unlikely to completely overhaul Everlane's supply chain, the association with the Shein group may be jarring for core Everlane customers. “Ultimately, the deal likely saves Everlane,” he said, “but that salvation comes at a price.”
