Charlotte Tilbury, the makeup brand founded by the British makeup artist, has been credited with driving a 265% surge in makeup sales for Spanish beauty group Puig. The company, which owns a minority stake in Charlotte Tilbury, reported that the brand's performance significantly boosted its overall makeup segment in the first half of 2021.
Puig, which also owns brands like Carolina Herrera and Paco Rabanne, saw its makeup sales rise sharply, with Charlotte Tilbury contributing to the growth. The brand's popular products, such as the Pillow Talk lipstick and Magic Cream moisturiser, have gained a strong following among consumers, particularly on social media platforms like Instagram.
Charlotte Tilbury, founded in 2013 by the London-born makeup artist, has become a major player in the beauty industry. The brand's success has attracted interest from larger corporations, with reports suggesting that Unilever and L'Oréal are among those considering a bid for the company, which could be valued at over £1bn.
The brand's sales rose 44.5% to £145m in 2018, according to the most recent accounts filed at Companies House, although it made a pretax loss of £2.1m. Since then, the company has expanded into Space NK and Sephora stores in Europe and begun trading on Tmall, China's equivalent of Amazon or eBay.
