Developers Kellen Homes have unveiled plans to build more than 200 affordable homes on a former toy warehouse site in Swinton, Salford. The proposal, currently out for public consultation, would transform the underused brownfield site off Pendlebury Road into a 'high quality new neighbourhood' comprising 216 homes.
Proposed Development Details
The development would involve demolishing the former storage warehouse for toy company RMS and constructing four new tower blocks alongside approximately 44 semi-detached family homes. According to details on a purpose-built website, the neighbourhood would feature three new interconnected roads, 86 parking spaces, a pocket park, and extensive landscaping. The family homes would include double driveways or single driveways with shared drives, as well as private gardens.
Affordable Housing Mix
The affordable housing mix is still being finalised, but is expected to include a combination of reduced rent, reduced market value, and shared ownership options. A planning description stated: "By delivering around 216 affordable homes, the development would create new opportunities for local people to access high-quality housing in a sustainable and well-connected location. The homes would include a mix of apartments and family housing, providing options for people at different stages of life."
Community Consultation
The scheme has not yet been submitted to Salford City Council's planning officers, but the plans have been published online to gather local feedback. Residents are encouraged to submit their thoughts via an online form or by email. Mark Waite, Kellen Homes’ Director of Planning, said: “This [proposal] isn’t just about housing. It’s about bringing investment into Swinton, creating opportunities for local people and supporting the Town’s continued regeneration. We know local people care deeply about the future of their community and we’re keen to hear their views before a planning application is submitted.”
Local Context
The area has recently experienced a decline in its local high streets, with shops increasingly vacating the nearby Swinton Shopping Centre. Additionally, plans to regenerate the 'eyesore' Lancastrian Hall and Central Library have been hampered by the presence of RAAC (aerated concrete) and asbestos in the building's fabric.
