Genital Anxiety Behind Whole Body Deodorant Boom
A new wave of intimate deodorants is sweeping the UK, but experts question if marketing is exploiting body anxiety. Discover the facts behind the 'freshness' trend.
Category : Search result: marketing fear
King Charles's Greatest Fear For The Monarchy Revealed
A royal expert has unveiled King Charles III's deepest apprehension, a profound concern for the monarchy's stability and public perception that shapes his every decision as sovereign.
Controversial Ads: Shockingly Effective for Brand Recall
New research reveals that shocking and controversial adverts are more than just clickbait – they're powerfully effective at embedding brand names into our long-term memory, creating a potent marketing tool.
Portnoy: Swift Made Kelce a Million-Dollar Man
Barstool Sports founder Dave Portnoy claims the 'Taylor Swift effect' is the sole reason for the massive surge in Travis Kelce's fame and marketability, sparking debate across the sports and entertainment world.
Michael Jordan's Secret Nike Deal: The $1 Handshake That Changed Sports
Hall of Famer George Raveling reveals how he helped broker Michael Jordan's historic Nike deal for just $1, changing sports marketing forever.
Nestlé CEO fired after secret affair with marketing VP
Nestlé CEO Mark Schneider has been abruptly fired after a secret romantic relationship with a marketing executive he promoted to Vice President of Americas Marketing just 18 months after meeting her, in a dramatic corporate governance scandal.
Guardian Live Tribute: Celebrating Terry Gilliam at 85
Join The Guardian for a spectacular live event celebrating the 85th birthday of cinematic legend Terry Gilliam. Explore his unparalleled career from Monty Python to his iconic solo films in this unmissable evening.
Beauty Insider Exposes 'Anti-Ageing' Myth
A former beauty industry professional reveals why the term 'anti-ageing' is a controversial marketing ploy designed to exploit insecurities, not a scientific reality.
Mark Wright's Cousin Reveals Dating Fear After Abuse
Leah Wright, cousin of TOWIE star Mark Wright, bravely opens up about her deep-seated fears of dating and relationships after surviving a harrowing ordeal of domestic abuse that left her traumatised.
Champions League's Radical Hipster Makeover Revealed
Exclusive: The Champions League undergoes a dramatic 'hipster' rebrand for the 2024-25 season, targeting a new generation with indie music, urban aesthetics, and a complete digital overhaul. Discover how Europe's elite competition is fighting for relevanc
e.l.f. Beauty's TikTok Shop Triumph Reshapes UK Retail
Discover how e.l.f. Beauty's groundbreaking TikTok Shop strategy is driving record sales, captivating Gen Z, and reshaping the digital beauty landscape in the UK. Exclusive insights into the viral products and marketing genius behind the phenomenon.
Ryan Reynolds & Robert Downey Jr Feud Truth Revealed
The truth behind the hilarious 'feud' between Hollywood A-listers Ryan Reynolds and Robert Downey Jr has been uncovered. Discover how a viral social media clash was actually a masterclass in marketing and celebrity friendship.
Sweeney & Halsey Slam American Eagle's 'Exploitative' Ads
Actress Sydney Sweeney and singer Halsey have publicly condemned American Eagle, accusing the fashion retailer of using their images in an 'exploitative' marketing campaign without their consent, sparking a major debate on brand ethics.
UK's 20 Highest-Paying Jobs Revealed for 2024
New data uncovers the top-earning careers in Britain, with chief executives and marketing directors leading the pack. Discover which roles offer the highest salaries and the qualifications you need to land them.
Cracker Barrel Faces Backlash Over Dylan Mulvaney Partnership
US restaurant chain Cracker Barrel becomes the latest brand to face a consumer revolt after partnering with transgender influencer Dylan Mulvaney, mirroring the controversy that rocked Bud Light. Analysts warn of the growing risks for brands entering the
Conquer Your Fear of Public Speaking: A Survivor's Guide
From crippling anxiety to confident keynote speaker. Discover the transformative tips and powerful mindset shifts that helped one writer overcome their deepest fear and learn to love the spotlight.
AI-Generated Influencers Are Invading Social Media
A new breed of impossibly beautiful, entirely fictional digital personas is amassing millions of followers and lucrative brand deals, raising profound questions about reality, authenticity, and the future of human influence online.
Disney's Desperate Bid To Win Back Gen Z Men After Flops
Struggling studio Disney launches desperate charm offensive to win over sceptical Gen Z males following box office disasters like the upcoming Snow White remake, internal leaks reveal.
UK scientists discover 2-minute cure for spider phobia
Groundbreaking research from the University of London reveals a surprisingly simple and rapid exposure therapy technique that can cure severe arachnophobia in just minutes, offering new hope to millions.
Sydney Sweeney Sells 'Bathwater' Soap in Bizarre Collab
Euphoria star Sydney Sweeney sparks bewilderment and amusement by launching a limited-edition 'bathwater' scented soap bar with American Eagle, a marketing stunt that has left fans and critics divided.
Sydney Sweeney Sells Her Bath Water in Bizarre Stunt
Euphoria star Sydney Sweeney has sparked disbelief and debate by partnering with a soap brand to literally sell jars of her used bathwater. The controversial promotion for 'Sydney Sweeney Soaps' has divided fans and critics alike.
HelloFresh Settles $1.35M Lawsuit Over 'Fresh' Claims
Meal-kit giant HelloFresh is set to pay $1.35 million to settle a lawsuit alleging it misled customers with deceptive marketing and unfair business practices. The settlement impacts thousands of Californian subscribers.
HelloFresh in £13m 'spam text' lawsuit settlement
Meal kit giant HelloFresh has agreed to a $14 million settlement in the US over allegations it misled customers with 'spam' texts and deceptive discount offers, a ruling that could have major implications for UK subscription services.
Davina McCall's brave confession on death & mortality fears
TV presenter Davina McCall opens up in a raw and emotional interview about the profound impact of her father's death from Alzheimer's and her own newfound anxieties about mortality.
Princess Andre's childhood gunpoint carjacking trauma
Princess Andre, daughter of Katie Price and Peter Andre, reveals her fear of driving in the dark after a traumatic childhood carjacking incident where she was held at gunpoint.
Swatch faces China backlash over 'slanted eyes' ads
Swiss watchmaker Swatch has sparked controversy in China with an advertising campaign accused of perpetuating racial stereotypes.
Gen Z influencers boost military recruitment
The US military is leveraging Gen Z social media influencers to attract younger recruits, marking a shift in traditional recruitment strategies.
BA stewardess wins discrimination claim over fear of flying
A former British Airways cabin crew member, dismissed for her fear of flying, has won a discrimination claim against the airline. The tribunal ruled in her favour, marking a significant victory for employees with anxiety-related conditions.
Hollywood’s 2025 Movie Marketing Revolution
Discover how Hollywood studios are transforming movie promotion with cutting-edge campaigns, immersive experiences, and digital innovation to captivate global audiences.
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