Luke Littler signs £20m record darts sponsorship deal
Teenage darts sensation Luke Littler agrees the most lucrative contract in the sport's history, a £20m, 10-year deal with Target Darts. Discover the details of his staggering payday.
Category : Search result: fashion sponsorship
Community Sponsorship Helps Refugees Integrate Across UK
From Derbyshire to Devon, local groups are helping refugee families settle, learn English, and find work. Discover how this compassionate scheme builds stronger, more integrated communities.
11 Outfits That Spoke Loudest in 2025
From royal rebrands to political power dressing, we analyse the 11 most significant outfits of 2025 and the powerful messages they sent. Discover the stories behind the clothes.
Ex-Man Utd bidder offers £375m sponsorship deal
Former Manchester United suitor Thomas Zilliacus proposes a massive £375m sponsorship deal and offers to collaborate with Sir Jim Ratcliffe to restore the club's financial and sporting might.
AT&T Stadium renamed 'Dallas Stadium' for 2026 World Cup
FIFA's sponsorship rules force a temporary name change for the iconic venue, sparking a debate over its location in Arlington, not Dallas. Discover the details and local reaction.
Barclays Hampden: New Name for Scotland's National Stadium
Barclays agrees a multi-million pound deal to rename Scotland's Hampden Park, boosting SFA finances after World Cup qualification. Discover the impact across Scottish football.
Paddy Power's 10,000 Dartboard Giveaway for Charity
Paddy Power extends World Darts Championship sponsorship to 2031 and launches a major charity drive, giving away 10,000 dartboards to fans who donate to Prostate Cancer UK. Get involved and check your risk.
Barclays Hampden: SFA seals stadium naming rights deal
The SFA announces a major, long-term partnership with Barclays, renaming the national stadium. The deal also sponsors the Scottish Cups and a girls' football programme. Discover the financial impact and fan reaction.
South Park mocks Pete Hegseth as 'f***ing d****e'
South Park's Thanksgiving episode targets War Secretary Pete Hegseth's social media fixation and Saudi Arabia's comedy sponsorships. Read the brutal takedown.
South Park targets Saudi comedy deals and Pete Hegseth
South Park's Thanksgiving episode, 'Turkey Trot', satirises Saudi Arabia's comedy festival sponsorship and Pete Hegseth's social media obsession. Read the full story.
South Park Turkey Trot descends into government chaos
South Park's annual Turkey Trot festival faces Saudi sponsorship controversy before US Defence Secretary launches devastating attack. Read the full breakdown of the chaotic episode.
South Park's Thanksgiving episode targets Saudi Arabia
South Park's latest episode 'Turkey Trot' satirises Saudi Arabia's comedy festival sponsorship and War Secretary Pete Hegseth's social media obsession. Read the full analysis.
Cronulla Sharks sign Ocean Protect stadium deal
Cronulla Sharks secure a three-year stadium naming rights deal with Ocean Protect, moving away from gambling sponsorship ahead of potential new government legislation.
Olympics allows corporate venue branding for first time
In a historic shift, the 2028 Los Angeles Olympics will allow corporate branding on arenas like the Intuit Dome. Discover how this groundbreaking move boosts the budget.
Australia's Giant Westpac Logo Sparks Fan Fury
Cricket fans worldwide are slamming Australia's new Test kit, featuring a massive Westpac logo that's branded 'horrendous'. Discover the $40m deal behind the controversial change.
Cycling Team Rebrands After Andres Iniesta Takeover
The Israel Premier Tech cycling team has been rebranded as NSN Cycling Team following a takeover by Andres Iniesta's company. Discover the full story behind the major shake-up.
Arsenal ends controversial Visit Rwanda sponsorship
Arsenal FC confirms its contentious £10m-a-year Visit Rwanda sponsorship will conclude in June 2025. The deal faced criticism over Rwanda's alleged support for M23 militia. Discover the full story.
British Museum ends tobacco sponsorship deal
The British Museum terminates its 15-year partnership with Japan Tobacco International following government pressure and WHO guideline breaches. Discover the implications for cultural funding.
Jeff Bezos Sponsors 2026 Met Gala
Jeff Bezos and Lauren Sánchez are lead sponsors for the 2026 Met Gala. We explore what this power move means for fashion's biggest night and its cultural implications.
Arsenal end Visit Rwanda deal after fan protests
Arsenal and Visit Rwanda will mutually terminate their £10m-a-year sleeve sponsorship in 2026 following sustained criticism from supporters. Discover the full story behind this landmark decision.
Cummins Under Fire for Cricket Australia's Origin Sponsorship
Australian cricket captain Pat Cummins faces scrutiny over his climate activism stance following Cricket Australia's new multi-million dollar sponsorship with energy giant Origin Energy.
Ponga's bizarre mayo bow tie deal stuns teammates
Newcastle Knights star Kalyn Ponga sparks frenzy with bizarre Hellmann's sponsorship featuring a bow tie that dispenses mayonnaise. Read the full story of this unique sports marketing deal.
Man Utd seek new £20m sleeve sponsor as DXC deal ends
Manchester United are in fresh talks to secure a new sleeve sponsor, with the £20m per season DXC Technology deal set to expire in 2026. Discover the club's commercial strategy.
Ashley Graham's CFDA Fashion Awards Red Carpet Triumph
Supermodel Ashley Graham turned heads at the CFDA Fashion Awards with a strategically secured black gown that showcased her famous curves while maintaining elegance on the red carpet.
Oaks Day Fashion: The Ultimate Winners and Sinners
From breathtaking elegance to questionable choices, discover the definitive style verdict from Oaks Day 2024. Our fashion experts break down the winners and sinners of the racing world's most glamorous event.
M&S £56 Loafers Dupe Hailey Bieber's £900 Faves
Fashion lovers rejoice! Marks & Spencer has launched an incredible £56 loafer that's a dead ringer for Hailey Bieber's beloved £900 designer pair. Discover this must-have high street steal that's causing a shopping frenzy.
Victoria Beckham Teases Menswear Collection Launch
Fashion icon Victoria Beckham drops strongest hint yet about entering menswear market after successful London Fashion Week show, sparking excitement among fashion enthusiasts.
Irish sporting legend's legacy shattered by betrayal
Exclusive investigation uncovers how a beloved Irish sports icon systematically manipulated their public image while engaging in questionable financial practices that betrayed fans and sponsors alike.
Melbourne Cup 2025 Fashion Trends Revealed
Discover the groundbreaking fashion trends set to dominate Australia's most prestigious racing event. From sustainable elegance to bold headwear statements, get ready for a sartorial spectacle.
Vera Wang, 75, receives CFDA lifetime honour
Fashion icon Vera Wang receives the prestigious Geoffrey Beene Lifetime Achievement Award from the CFDA, celebrating her remarkable 75-year journey and enduring influence on the industry.
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