England's bizarre methods in search of World Cup success
Explore England's unconventional approaches to tournament preparation - from Nike's mind-enhancing shoes to scented hotels and electronic pills. Will these methods finally deliver glory?
Explore England's unconventional approaches to tournament preparation - from Nike's mind-enhancing shoes to scented hotels and electronic pills. Will these methods finally deliver glory?
Discover how England's squad is using Nike's neuroscience footwear to enhance mental focus ahead of their World Cup campaign. Read more about this cutting-edge approach.
England's World Cup squad are wearing Nike's new 'Mind001' shoes, claimed to boost mental sharpness. Coach Tuchel remains sceptical. Discover the high-tech edge.
England's number one Mary Earps reveals the incredible public response following Nike's decision not to sell her goalkeeper shirt, with fans demanding change.
Discover how Nike's revolutionary Pegasus Trail 5 GTX hybrid trainers master both rugged trails and urban streets while keeping feet perfectly dry in typical UK conditions.
Nike unveils groundbreaking robotic footwear concept that could transform how we walk, run and interact with our environment. The 'World Shoe' promises automated lacing and adaptive cushioning.
Major League Baseball commissioner Rob Manfred confirms MLB players will compete in the 2028 Los Angeles Olympics, marking baseball's dramatic return to the global stage after 24 years.
Exclusive insight into Nike's ambitious turnaround plan as the sportswear giant battles falling sales, management shake-ups, and fierce competition in 2025.
Cycling legend Dame Laura Kenny opens up about her emotional decision to continue breastfeeding while competing in Paris 2024, breaking barriers for athlete mothers everywhere.
Former England rugby star Mike Tindall and his wife Zara are reportedly planning to attend the Paris 2024 Olympics, with Mike potentially working in broadcasting while supporting athletes.
California's influential financial leader throws weight behind LA 2028 Olympics with ambitious economic and social legacy plans that could redefine how host cities approach the Games.
Italian police uncover shocking corruption plot involving Lazio ultras brothers attempting to infiltrate Winter Olympics through mafia-style intimidation and coercion tactics against nightclub owner.
Liverpool FC's bold new third kit has been unveiled as part of a revolutionary monthly merchandise strategy, creating both excitement and controversy among the Anfield faithful.
Los Angeles 2028 Olympics reveal groundbreaking multi-state hosting strategy with venues across California, Oklahoma, Louisiana and more - discover the revolutionary plan reshaping the Olympic landscape.
Sportswear giant Nike could see significant price increases for British consumers if Donald Trump implements proposed tariff policies, potentially adding hundreds of pounds to popular footwear.
Global sportswear titan Nike confirms permanent closure of multiple Sydney retail locations in strategic shift toward digital marketplace, leaving shopping districts reeling.
Kim Kardashian showcases her latest SKIMS collection with a nautical twist, donning a pirate-inspired outfit that highlights her toned midriff in a striking campaign for the brand's Nike collaboration.
Sportswear giant JD Sports issues profit warning as challenging trading conditions in North America and milder weather impact key brands.
Actress and environmental activist Nathalie Kelley has launched a blistering critique of Kim Kardashian's new Skims and Nike collaboration, branding it unsustainable 'fossil fuel fashion' and igniting a debate on celebrity responsibility.
Kim Kardashian unveils her exact fitness routine, sleep habits, and debuts her groundbreaking Nike collaboration in exclusive new interview.
Exclusive first look at England's conservative 2026 World Cup kit. Nike opts for controversy-free design following criticism of St George's Cross changes on Euro 2024 strip.
Environmental groups launch a landmark legal challenge against the French Winter Olympics 2030, citing severe ecological damage from artificial snow and infrastructure development in the Alpine regions.
World 1500m champion Josh Kerr faces a race against time to be fit for the Paris Olympics after suffering a significant hamstring injury, casting doubt on his gold medal ambitions.
Hollywood superstar Matt Damon discloses how Ben Affleck made a stunning financial sacrifice to secure the Nike deal for Michael Jordan in their acclaimed film 'Air', showcasing their decades-long partnership.
Utah's capital secures preferred host status for the 2034 Winter Games, marking a triumphant return for the acclaimed 2002 Olympic host city following the International Olympic Committee's landmark decision.
In an unprecedented move, the International Olympic Committee has posthumously awarded Roy Jones Jr the gold medal unfairly denied by corrupt judging at the 1988 Seoul Olympics, rewriting boxing history.
Hall of Famer George Raveling reveals how he helped broker Michael Jordan's historic Nike deal for just $1, changing sports marketing forever.
Algerian boxer Imane Khelif has been officially cleared to compete in the Paris 2024 Olympics after the IOC and IBA clashed over her gender eligibility. Get the full story on the controversy that rocked the boxing world.
Olympic gymnastics legend Simone Biles is reportedly considering a sensational comeback for the Los Angeles 2028 Games, but not on the mat. The American superstar is exploring a daring switch to equestrian events.
Tennis star Naomi Osaka's custom-designed Nike catsuit at the US Open has ignited a fierce debate, drawing comparisons to Serena Williams's 2018 outfit and raising questions about fashion vs function in sport.