The US Navy's appointment of a non-binary drag queen as its first 'digital ambassador' has sparked widespread criticism, with many questioning the decision amid a recruitment crisis. Yeoman 2nd Class Joshua Kelley, who performs under the stage name Harpy Daniels, announced the role on TikTok in November, highlighting her journey from performing on Navy ships to becoming an advocate for LGBTQ sailors.
The Navy confirmed to DailyMail.com that the digital ambassador programme was a pilot that ended in March 2023. Kelley was one of five unpaid ambassadors selected to boost recruitment among Gen Z. However, the move has drawn comparisons to the Bud Light controversy involving trans activist Dylan Mulvaney, which led to a significant drop in sales.
Critics, including veterans and conservatives, have slammed the Navy for focusing on diversity initiatives rather than addressing the root causes of low enlistment. A recent survey found only 13% of 18-29-year-olds are 'highly willing' to join the Navy, with 25% 'somewhat willing.' Some have argued that the decision undermines the military's credibility and invites mockery from adversaries.
Kelley, who uses she/her pronouns but identifies as non-binary, began performing drag on ships after a sanctioned lip-syncing contest in 2017. She has defended her role, labelling critics as 'homophobic' and emphasising her advocacy for queer service members. The Navy has not commented further on the backlash.
