Louis Theroux's new Netflix documentary reveals the harsh reality behind the influencer lifestyle, focusing on the misogynistic online manosphere. While content creators like Harrison Sullivan, known as HSTikkyTokky, promote a dream of wealth and freedom, the documentary shows they are often trapped by algorithms and audiences, living banal lives behind the glamour.
Sullivan, 24, boasts a large following on TikTok and Kick, showcasing a life of luxury in Spain with models and cars. He sells an investing platform to young fans, taking a cut even if they lose money. Theroux's film highlights how figures like Sullivan exploit misogyny for profit, admitting they don't believe the offensive things they say but monetise the attention.
The documentary also features young Tate fans who seek advice on building 'intergenerational wealth', reflecting a grim outlook for many young people. The influencer economy, valued at $21.1bn in 2023, seems like a cheat code compared to traditional careers, but Theroux's film suggests it's often a trap with few exits.
Theroux told the Guardian the manosphere is a large-scale grift, akin to the female wellness world, where misogyny is a button to press for attention and profit. Sullivan aims to be valued in billions by Theroux's age, but the documentary questions the sustainability of such a lifestyle.
