The I’m A Celebrity winner has swapped his angry persona for a new ‘Hangry Ginge’ identity, taking to the streets of Manchester with a stash of snacks to revive the city’s sense of humour. His mission comes as research reveals Brits are most likely to feel ‘hangry’ at 2pm, when energy dips and patience wears thin.
A survey of 2,000 adults, commissioned by Babybel for its 27-year partnership with Comic Relief, found that nearly half (48%) completely lose their sense of humour when hunger strikes. It also identified the average time from first hunger pangs to full-blown hanger as 42 minutes, with skipped breakfasts, non-stop work, and delayed lunches among the main triggers.
Babybel’s spokesperson said: “We all know how quickly hunger can get in the way of our sense of humour and our research shows just how easily those hangry moments can take the fun out of everyday life. Through our partnership we aim to bring a little light relief, combining laughter with satisfying snacks to give people a small boost when they need it most.”
The study found that 86% of Brits consider laughter and humour vital to life, prompting 43% to carry emergency snacks. While 54% reach for something satisfying, 20% prefer a protein option. Hanger also leads to snapping at someone (21%), irrational decisions (16%), and arguments with loved ones (16%) on a weekly basis.
Fortunately, it takes just six minutes after eating for the average body and mind to recover. Until then, a laugh with a friend (38%) is the most effective mood-fixer, followed closely by a delicious snack (35%). As the spokesperson added: “Always be prepared for those moments hanger might be lurking, because you wouldn’t want it to steal your funny.”
