Amazon has cut the price of the Apple Watch Series 11 to its lowest ever, undercutting Apple's own store by £70. The latest smartwatch, originally priced at £369, is now available for £299 — a saving of 19 per cent, according to price tracker camelcamelcamel.
The Series 11, released in September alongside the iPhone 17, comes in two sizes and four colours: Jet Black, Rose Gold, Space Grey and Silver. It offers a host of health and fitness tracking features, including workouts like running, swimming and yoga, as well as monitoring steps, sleep, heart rate, blood pressure and blood oxygen levels — all without needing a phone nearby.
Apple says the device can run for up to 24 hours on a single charge, with a fast charge providing eight hours of use in around 15 minutes. It is also more durable than previous models, with a scratch-resistant screen and water resistance up to 50 metres. New safety features automatically contact emergency services if a hard fall or serious car crash is detected.
Shoppers can also claim a three-month free trial of Apple Fitness+ worth £29.97. For those who prefer to spread the cost, Sky Mobile customers can get the Series 11 from £12 a month. Meanwhile, fans of Android might consider Samsung's Galaxy Watch8, now reduced to £244 (was £319) when buying direct.
Amazon customers have given the Apple Watch Series 11 a 4.7-star rating from more than 650 reviews. One praised its versatility, noting: “The screen has great clarity and contrast, making it easy to see when outdoors. The battery life is impressive, with over 24 hours of usage on a single charge.” However, one buyer criticised the battery: “Great features and smooth performance, but battery life could definitely be better for the price.”
