Amazon has slashed the price of the Apple Watch Series 11 to a record low, undercutting Apple's own store. The latest model is now available for £299, down from its original £369, representing a saving of 19 per cent. According to price tracker camelcamelcamel, this is the lowest price ever for the device.
The Series 11, released alongside the iPhone 17 in September, comes in two sizes and four colours: Jet Black, Rose Gold, Space Grey and Silver. It offers a range of health and fitness features, including workout tracking for running, swimming and yoga, powered by Apple Intelligence. The watch can also monitor steps, sleep, heart rate, blood pressure and blood oxygen without needing a phone nearby.
Battery life is rated at up to 24 hours with normal use, and a fast charge provides around eight hours of use in 15 minutes. The watch is more durable than previous models, with a scratch-resistant screen and water resistance to 50 metres. New safety features include automatic emergency alerts after a hard fall or car crash.
Amazon customers have awarded the watch a 4.7-star rating from over 650 reviews. One buyer described it as an “outstanding bit of kit,” while another praised its ability to track daily activities and sleep. However, some users noted that the battery life could be better for the price. Shoppers can also claim a three-month free trial of Apple Fitness+ worth £29.97 with their purchase.
