Two-time Wimbledon champion Andy Murray has announced a major career shift, launching a new YouTube channel with his brother Jamie just days before the tournament. The 39-year-old, who retired from professional tennis in 2024, will front The Set, a channel produced by the same team behind Gary Neville's The Overlap and Kevin Pietersen's The Switch.
First Episode Features KSI
The channel's debut episode, set for release on Friday, will see the Murray brothers attempt to teach YouTuber and Britain's Got Talent judge KSI how to hit a backhand. Future videos are planned to feature the pair playing with historic rackets and other unconventional objects.
Murray, who will be coaching Jack Draper at Wimbledon in the coming weeks, has chosen this digital venture over traditional punditry. He explained his decision to The Telegraph, saying: “I just have always found tennis commentary and coverage to be quite down the middle. I don’t necessarily find it that interesting or that insightful. It’s not something that I really fancy doing, unless it was done in a very different way, and I don’t necessarily think that that would happen at Wimbledon.”
Flexibility and Fun
Murray emphasized the creative freedom offered by YouTube. “Whereas, with The Set, we have total flexibility about when we film stuff, we know which hours we work, and there’s no restrictions on what we can and can’t do. If I’m doing an interview in front of the camera, I’ve never really enjoyed it that much, but the YouTube stuff I’ve done – whether it be with [golf influencers] the Fore Bros, or Ian Poulter, or Kevin Pietersen – has been fun.”
A recent video with the Fore Bros, in which Andy and Jamie played golf against influencer brothers Declan and Ronan Moloney, garnered 750,000 views on YouTube. Jamie noted the positive feedback: “We got amazing feedback from the Fore Bros golf video. That piqued my interest in doing something like this. Andy got some amazing comments about it, because people see him in a different light. Away from a tennis court, enjoying himself, messing around.”
Support for Social Media Ban
Despite his new YouTube venture, Murray supports the proposed social media ban for under-16s, calling it a way to “remove a difficult part of parenting.” He said his own children are kept off screens as much as possible. “They all like different stuff. Some of them do a bit of athletics, and they do all the school sports, like hockey, netball, cricket, a bit of football.”
Murray also revealed he has deleted social media from his phone, using a device called a “brick” to disable apps and websites, aiming to be more productive.
