In a significant media shake-up, Nine Entertainment has divested its sprawling radio empire to billionaire pub baron Arthur Laundy. The surprise acquisition includes prominent stations 2GB and 3AW, marking a major shift in Australia's broadcasting landscape.
A Surprise Buyer Emerges
The deal, announced on 29 January 2026, sees Laundy, known for his extensive pub holdings, venture into the radio sector. This unexpected move has raised eyebrows across the industry, given Laundy's primary background in hospitality rather than media.
What's Included in the Sale
The transaction encompasses Nine's entire radio portfolio, which has been a cornerstone of Australian broadcasting for decades. Stations 2GB in Sydney and 3AW in Melbourne are among the most notable assets changing hands. These stations have long been influential in news and talk radio, commanding substantial audiences.
Financial details of the sale remain undisclosed, but industry analysts suggest it represents a multi-million dollar deal. The move is part of Nine's strategic realignment, possibly focusing on its television and digital assets amid evolving media consumption patterns.
Industry Reactions and Implications
Media commentators have expressed surprise at Laundy's entry into broadcasting. His lack of prior radio experience contrasts with traditional media acquisitions, potentially signalling a new era of cross-industry investment. The deal may prompt further consolidation in Australia's radio market, with other players reassessing their positions.
Listeners can expect continuity in programming initially, but Laundy's ownership could bring fresh perspectives and potential format changes over time. The acquisition underscores the enduring value of radio despite digital competition, with established stations maintaining loyal audiences and advertising revenue.
This sale follows broader trends in media diversification, where non-traditional investors are entering broadcasting sectors. Laundy's pub empire provides a unique synergy, possibly integrating radio promotions with his hospitality venues, though specific plans are yet to be revealed.
The transaction is subject to regulatory approvals, with completion expected in the coming months. Stakeholders will be watching closely to see how Laundy's stewardship impacts these iconic stations and the wider Australian media environment.
