Tatcha's Dewy Skin Cream, previously endorsed by Molly-Mae Hague, is reportedly so popular that one pot sells every minute. The rich, 'line-plumping' moisturiser has a 4.8-star rating and over 7,300 reviews.
Molly-Mae Hague, co-founder of Maebe, previously revealed the product as the secret behind her 'fresh' skin in no-makeup selfies. In an Instagram post, she wrote: "A fresh-faced Thursday. As always, using @tatcha Dewy Skin Cream".
Product Details and Clinical Results
The cream is powered by Japanese botanicals, including Japanese Purple Rice and the Hadasei-3™ complex, which are proven to reduce the look of dry, fine lines in as little as two weeks. It also contains Biomimetic Squalane, Hyaluronic Acid and Red Algae for antioxidant protection and improved skin barrier function.
Clinical results showed it boosted skin moisturisation by 225% after one use. 100% showed immediate improvement in skin plumpness, suppleness, and radiance after one use, and 88% of study participants showed an improvement in the appearance of dry fine lines after two weeks.
Reviewer Experiences and Price
Shopping writer Bethan Shufflebotham, who tried the cream after being influenced by Molly-Mae, said: "I have dry skin, and particularly in the warmer weather, I need something that acts like a tall glass of water for my skin, and The Dewy Skin Cream does exactly that." She added: "For me, the biggest benefit is how plump my skin looks when I use it, which also delivers a more youthful appearance."
The full-sized 50ml pot costs £69, with a travel size from £26, a refill at £65, and an XL tub at £97. Bethan noted: "But after using it for the last few months, it actually works out around £23 per month if applied once daily, as a little goes a long way with this cream."
One reviewer wrote: "I absolutely love Tatcha Dewy Cream! It's so plumping, hydrating, and perfect for my dry skin." Another said: "I have tried hundreds of creams over my 74 years, and after 3 days [of using Tatcha], a very noticeable difference."
Not all feedback was positive; one three-star review noted it may worsen breakouts for some skin types. The shopper stated: "This product has a nice skin feel, but did worsen breakouts."
For a budget-friendly alternative, the LANEIGE Water Bank Blue Hyaluronic Cream Moisturiser 50ml is now £26.80 at Boots from £33.50. Another popular option is Charlotte Tilbury's Magic Cream at £79 for a 50ml jar, which targets 10 visible signs of skin ageing.
