The UK government has unveiled plans to introduce an 'Australia-plus' style social media ban for children under 16, aiming to protect young people from online harms. The move follows Australia's world-first legislation, which the UK intends to strengthen with additional measures.
What is the Australia-Plus Ban?
The 'Australia-plus' approach builds on Australia's Social Media Minimum Age Bill, which prohibits under-16s from having accounts on platforms like TikTok, Instagram, and Snapchat. The UK version will go further by requiring mandatory age verification at sign-up and periodic checks, rather than relying on self-declaration.
Key Provisions
- Age Verification: Platforms must use robust age estimation tools, such as AI-based facial analysis or government ID checks, to prevent underage access.
- Parental Consent: For 13-15 year olds, parental permission will be needed to create accounts, with options for monitoring and controls.
- Enforcement: The UK's communications regulator, Ofcom, will oversee compliance, with fines of up to 10% of global turnover for breaches.
How Will It Work?
The ban will apply to all social media platforms deemed 'high-risk' for children, including those with addictive features like infinite scroll and algorithmic recommendations. Platforms will have six months to implement changes after the law passes, expected in 2027.
Criticism and Support
Child safety groups have welcomed the move, citing rising anxiety and cyberbullying. However, digital rights advocates argue the ban could infringe on privacy and free expression, and may be circumvented by tech-savvy teens. The government insists it will balance safety with rights.
The announcement follows a consultation that received over 20,000 responses, with many parents backing stricter controls. The UK is also exploring a 'digital duty of care' for platforms, similar to the Online Safety Act.
