The ongoing dispute concerning artificial intelligence safeguards for actors and other entertainment industry professionals has taken a significant step forward with the announcement of a fresh offer from producers. Equity, the union representing performers across the United Kingdom, has confirmed that a constructive meeting has been held, potentially bringing AI protections closer to reality than ever before.
Breakthrough in Negotiations Over AI Safeguards
Equity has been engaged in tense negotiations with the Producers Alliance for Cinema and Television (Pact), the trade body representing UK film and television producers. The core issue revolves around the terms and conditions agreement that governs the vast majority of UK film and TV work for performers, including actors, stunt artists, singers, and dancers. The union had been threatening industrial action following a ballot of its members, who expressed strong concerns about the use of AI and digital scanning technologies.
Revised Wording and Improved Offer
According to Equity, Pact has now submitted new wording with specific improvements related to the AI protections that were previously in dispute. This development marks a pivotal moment in the negotiations, with both sides agreeing to enter into a further period of discussion to refine the terms. The union emphasised that this improved offer directly results from the unwavering support and determination shown by its members.
Equity General Secretary Paul W. Fleming stated, "Equity members should be in no doubt that it is their support and determination to secure AI protections which led to this improved offer." He highlighted that last month's indicative ballot demonstrated an overwhelming majority of performers are prepared to refuse scanning on set, a stance that clearly focused the minds of producers and catalysed this new proposal.
Path Forward and Remaining Challenges
While welcoming the progress, Fleming cautioned that the offer does not yet cover everything the union has requested. "The coming weeks will be instrumental in securing the protections performers need in the age of AI and scanning on set," he noted. The constructive meeting with Pact involved discussions about the revised offer and the further improvements Equity is seeking to ensure comprehensive safeguards for its members.
The backdrop to these negotiations includes last month's indicative ballot, where Equity members voted decisively to express their willingness to take industrial action if necessary to secure stronger AI protections. This show of solidarity has undoubtedly strengthened the union's bargaining position, bringing the issue to the forefront of industry discussions about ethics, consent, and the future of creative work in the digital era.
