Vodafone challenged Dina Asher-Smith, the fastest British woman in history, to race its new super-fast mobile plan, Vodafone SuperMobile, in an ultimate speed test. The plan downloaded her 150-track training playlist in 21.2 seconds, beating her British record time of 21.88 seconds over 200m.
SuperMobile beats sprint record
For Vodafone SuperMobile to beat Dina's record time, it would need to download nearly 7 songs every second. Donning her spikes and taking to the track, Dina went head-to-head with SuperMobile, putting it through its paces in a race against the clock. It was close: SuperMobile downloaded Dina's 150-track playlist in just 21.2 seconds. That's around nine hours of music - enough music to soundtrack an entire flight to Mumbai or Barbados, or a full day at work and the commute home.
Dina Asher-Smith said: "As a sprinter, every second counts, so I was genuinely impressed that Vodafone SuperMobile managed to beat me! Speed is obviously a huge part of my life, both on and off the track, and music plays a big role in my training and getting me ready to run fast. Whether I'm downloading a playlist or sharing training videos on the go, I want my mobile plan to keep up."
Nation's frustration with slow speeds
Slow smartphone speeds are the biggest bugbear for 45% of the nation, with Brits spending an average of 29 hours and 35 minutes a year waiting for things to load, download, or connect on their phones, according to new research from Vodafone. Super fast speeds aren't just in demand for Olympians, though, as 63% of the nation say they value fast, reliable connectivity more than ever. Whether for connecting with friends and family (32%), entertainment such as streaming TV, films and music (30%), staying connected on the go (25%) or working or studying from home (15%).
The research from Vodafone also shows just how important fast, reliable connectivity is in our day-to-day lives. More than a quarter of Brits (26%) say they get frustrated when payments won't process, buffering maps leave them lost (21%), videos won't play (19%) and playlists won't download (10%) thanks to subpar connection. And those precious seconds can mean missing out, with two in five (40%) saying they have lost out on something important because their connection was too slow, including 14% who have missed out on online shopping deals or items selling out, food delivery slots (11%), appointments (10%) and even festival tickets (9%).
Vodafone SuperMobile details
A Vodafone spokesperson says: "If you're going to test Vodafone SuperMobile, you need someone who knows a thing or two about speed. Dina is the fastest British woman ever, making her the perfect person to take on our super fast mobile plan. Powered by our new 5G+ FastTrack, on the UK's fastest 5G+ network, Vodafone SuperMobile gives customers speeds up to four times faster than standard plans, along with guaranteed minimum speeds. It's all about helping customers spend less time waiting and more time doing, particularly when network demand is high".
Whether it's downloading a playlist, securing tickets before they sell out or streaming content on the move, Vodafone SuperMobile helps customers stay connected when it matters most, combining faster speeds, guaranteed minimum speeds, and advanced security in a single mobile experience designed around performance, reliability and peace of mind. To stream Dina Asher-Smith's 'FastTracks' playlist made exclusively with Vodafone SuperMobile, head to Vodafone UK's official Spotify page here.
Vodafone SuperMobile is powered by The Nations Network, backed by VodafoneThree's £11bn investment to build a better network for everyone. As the UK's biggest operator, with more cell sites than any other network, VodafoneThree is continuing to enhance coverage and performance across the country, with a typical customer benefiting from improved network experience without needing to change their plan or pay more. As part of this commitment, VodafoneThree is rolling out 5G Standalone coverage to 99% of the UK population by 2030 and 99.96% by 2034. While every customer benefits from the company's investment in building a better network, Vodafone SuperMobile gives customers the option to unlock an enhanced connectivity experience when they want even more from their mobile.
