Delta Airlines is reportedly experimenting with artificial intelligence (AI) to dynamically adjust flight ticket prices, a move that could transform how travellers book flights.
How AI Could Change Airfare Pricing
The airline is testing a system where prices fluctuate in real-time based on demand, competitor pricing, and even individual customer data. This approach goes beyond traditional yield management systems used by airlines for decades.
Potential Benefits for Airlines
- More accurate pricing based on real-time market conditions
- Increased revenue through optimised pricing strategies
- Better capacity management across flights
What This Means for Passengers
While airlines stand to benefit, travellers might face:
- More frequent price changes throughout the booking process
- Potential for personalised pricing based on browsing history
- Need for more flexible booking strategies
The system, still in testing phase, represents a significant shift in how airlines approach pricing. If successful, it could set a new standard for the industry.
